The times already come when we’re buying presents on Amazon, sending Christmas gifts on Facebook and personalising Christmas cards with Flickr photos. What has been the biggest news for social media this year?
To start with, while Facebook still reigns, the growth of Twitter has been immense. If constant news coverage and the A-list political and celebrity visitors hasn’t persuaded you this year visits have increased by 1,382 %. But who’s joining at such a rapid speed? You may or may not be surprised to learn a staggering 42% are 35 to 49 year olds. A huge part of this success is due to Mobile phone access as people update their status wherever they are, whatever they’re doing. On top of this the Global Language Monitor (GLM) has said ‘Twitter’ is word of the year along with ‘Stimulus,’ ‘Vampire,’ ‘Deficit’ and ‘Obama.’
This leads neatly into the next big (social med
ia) thing – Barack Obama. Political campaigning will never be the same again as Barack directed an unprecedented amount of his campaign online. He revolutionised political campaigning in this way and his Twitter account is still being updated regularly. There are 5,000,000 active Barack Obama supporters across 15 different social networks and 14,200,000 views of his ‘Yes We Can’ video on You Tube. Online donators gave around $6,500,000 to the campaign so all the hard work paid off.
Applications have been a massive hit this year especially as marketers buy into their interactive qualities; top seller apps are as follows:
•MobileNavigator North America
•MLB.com At Bat
•Textfree Unlimited
•Tom Tom
•Golftshot: Golf GPS
•SlingPlayer Media
•ColorSplash
•Pocket God
•Quickoffice Mobile Office Suite
•The Moron Test
As for predictions for 2010, online economists believe that social media will play a huge part in dragging countries out of the recession. This year Facebook, LinkedIn, Flickr and numerous other social media site have carried on growing at lightning speed but still the word of 2009 remains ‘Twitter.’
Image by Don Hawkins
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